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Fonts And Life | The Typographical History Of The Superbowl Logo
(On this page: The Typographical History Of The Superbowl Logo.)
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The Typographical History Of The Superbowl Logo
Fonts are deeply woven into a society, so much so just seeing one is capable of bring back powerful childhood memories of comfort, happiness and fear.
What began as a simple championship game between the two best teams from the recently-merged American Football League and National Football League, the Super Bowl has become the premier sporting event of the year. Originally titled The First World Championship Game AFL vs. NFL, the logo for the game was written in a very plain font and quite forgettable, except for that mouthful of a name.
The Super Bowl has steadily transformed into the media sensation it is today, complete with colorful, eye-catching logos written in different fonts each year and the Roman numerals which have become a reliable staple for big game since its sophomore season.
Super Bowl II added color to the words and Roman numerals typed in red and outlined in blue. The following year drew a little more excitement with the word "Super" in red, the word "Bowl" and the roman numerals in blue, all with white stars cut into the top of each letter. This trend of simple logos, adjusting only the fonts and colors continued through 1977 and the 12th edition of the big game.
Creativity remained somewhat bland for several years; however branding became bigger than the name as they added the venue, city and date for the game. The first host city to have its name included on the logo was Miami, with Super Bowl XIII played at the Orange Bowl. Advancement in technology can be observed by noting the changing of the logos from there. Moving into the 80's and 90's, the championship emblem evolved with images representing the host city and flashier design work. Some incorporate roses and peaches to symbolize the Rose Bowl and the Georgia Dome respectively. Incorporating color and imaging parallels the increased emphasis on branding for teams, stadiums and all things NFL in the progressively commercialized era of sports and entertainment.
The first Super Bowl held after the attacks of September 11, 2001, saw the most patriotic logo. Although the Super Bowl brand has often featured America's colors of red, white and blue, this year's saw a map of the country as the bed of the symbol for Super Bowl XXXVI. Nine years later, the option of creativity for the logos was limited as the NFL mandated that each year the logo will be little more than an image of the coveted prize for which the teams play – The Vince Lombardi Trophy. Behind the trophy will sit the stadium hosting the big game, sitting atop the words Super Bowl and the Roman numerals under that. As though we have come full circle, that has ended the unique, creative use of fonts, and colors and design to brand the biggest game of the year. No longer can fans anticipate the unveiling of the new logo as the big day approaches. But while the logo will essentially remain the same, the teams competing, the excitement of the game and the parties that surround the biggest event of the year will forever be looked upon with great anticipation.
